A bit about me.
Hi. I’m Kerin, nice to meet you.
I am a hands-on creative leader with high-profile, client-facing experience and broad multi-channel marketing knowledge across all media – from print to digital and mobile, video production and direct mail to environmental graphics – for internationally recognized companies, brands and events.
I have a deep and holistic understanding of every aspect of the creative process, including team management, copy writing, brand identity, art and photo direction. I have more than a decade of experience evaluating creative and securing top-level talent, as well as a focus on improving cost-efficiency and maximizing revenue potential.
I never want to stop being curious, learning and growing. Though my main focus these days is creative direction, my first love really is design. I love developing new skills like WordPress customization and video editing. We are lucky enough to be in a dynamic field that is forever changing and keeping up and staying ahead of the curve is just part of it.
How I work.
The thing I inevitably become most proud of is the team I am able to assemble and work side by side with every day. I love design and solving problems, but I truly thrive on managing and developing a happy staff. I have a lot of experience bringing together teams, even if they are spread around the country.
SKILLS.
01. DIGITAL.
Banner Ads, Digital OOH, Email, Websites, Social Media Planning & Content Creation, Video Production, Photo Manipulation, User Experience, Information Design
02. BRANDING.
Creative Strategy, Logo & Identity Systems, Campaign Creation, Style Guide Creation, Strategic Planning & Execution, Web Design
03. MARKETING.
Direct Mail, Advertising Campaigns, Commercial Production, Marketing Plans, Photography Shoots, Collateral Development, OOH, Promotional 360 Campaigns, Radio Scripts
04. MANAGEMENT.
Art Direction, Process Development & Implementation, Project Management, Team Development & Management, Agency & Vendor Management, Print Buying, Talent Sourcing, Producer
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Microsoft Office
- Keynote
- Photoshelter
- Inmotion (job traffic system)
- WordPress